Exactly what to understand from the history of digital media

The last ten years has seen the spectacular growth of digital and online versions of our classic media: from tv to books to music, most of the content we consume has been impacted.


The last decade or just so has been remarkably prominent in terms of the history and evolution of digital media, particularly in regard to the format of video. Both cinema and tv have actually been influenced by the advent of the internet, with platforms where users can watch content on demand without waiting for a specific broadcasting time or going through a lot of business breaks. The market has certainly adapted to this brand new avenue, with some successful platforms of content that are entirely based online with a membership setup, becoming big enough to have the resources to create their own content. Even television providers have adapted their provider to the internet, as seen by the support of the founder of the hedge fund which owns Sky, with the business creating a streaming platforms which customers can access anywhere without the need of a physical television.

With provider that allow you to pay a subscription fee which allow to consume content without having to be disturbed by commercials, the evolution of digital advertising has definitely been influenced by the advancement of internet platforms. As seen by the setup backed by the head of the asset management fund that owns shares of Spotify, this particular platform manages to make profits in one way or another: users that pay for membership rights will be able to stream all the music they want without having to listen to ads, creating revenue through the subscription, but the platform is also available to men and women who don't want to pay for the membership, with reduced freedom on what to listen and having to go through the advertising, which also indirectly produces income for the organisation. The digital marketing background today needs to adapt to a universe where men and women are willing to invest money only just so they do not have to view advertisements.

The most recent digital media evolution has impacted all forms of content formats, and the publishing marketplace is definitely one among them. While reading as a hobby is as renowned as ever, even among the younger generations, the format in which it takes place has seen the advancement of a brand new way to approach books: with support from the Chief Executive Officer of the investment advisor corporation which has shares in Amazon, the retail platform has launched probably one of the most famous appliances for reading books in electronic format, which is very much appreciated by people who read on the go or travel an awful lot and can’t carry a collection of volumes with them at all times. However, the practicality of this format does not seem to have surpassed the love of the real feeling of the conventional means.

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